THE ADDRESS Magazine Summer 2014 - Page 142

Live for Greatness A grand chalet that spotlights the finest in Alpine beauty A traditional Haute Savoyard village set against the backdrop of Mont-Blanc, Megève is probably Europe's most chic ski resort, a place famously known for its skiing, golf, snow polo, and the Rothschilds. Conceived in the 1920s by the Rothchilds as a French alternative to Saint-Moritz, Megève was elegantly transformed into one of Europe’s most popular ski destinations, attracting not 142 only the French aristocracy, but plenty of international celebrities and wealthy individuals. Today, it remains a staggeringly beautiful place, with an enormously historic and effervescent alpine atmosphere reminiscent of the old mountain way of life. Despite the glitz and glamour, Megève remains a traditional French village, surrounded by working farms and Alpine pastures. Its