The 411 Magazine Issue 6 | Page 16

In April 2018, J. Cole dominated the entire Top 10 on Apple Music in South Africa. That however wasn't the only achievement. Major music and entertainment outlets report that J. Cole has set a new Apple Music record for the most streamed album in 24 hours! Stories note that Apple Music is “continuing its run of major first-week streaming totals when it comes to hip-hop and R&B artists,” and that with 64.5 million streams, J. Cole not only “breaks Drake’s 24-hour streaming record” on Apple Music but also “nearly doubles its Spotify streams.” 4 Your Eyez Only arrived in December 2016, receiving platinum certification in just four months. In addition to debuting at #1 on the Billboard 200, the album earned acclaim from outlets like the New York Times (who praised it as “spartan but sumptuous, emotionally acute but plain-spoken…one of the year’s most finely drawn [albums]”). 4 Your Eyez Only marked J. Cole’s first release for Dreamville, the label he launched in 2007. KOD by J. Cole is out now.