6 / INTRO / COLORADD SYSTEM
SYMBOLS THAT INCLUDE COLOR Developed based on the three primary colors represented by graphic symbols , the ColorADD code is based on the concept of “ adding color ”, allowing the colour-blind to relate the symbols and easily identify the whole palette . White and black come to guide light and dark shades . The code becomes a “ mental game ” easy to remember and easy to apply in the day by day !
THE COLOR BLINDNESS It is a limitation that affects 10 % of men world ’ s population - approximately 350 million people worldwide . This limitation , hereditary condition , is transmitted through the X chromosome and creates its colour-blind bearer major constraints in terms of social and professional integration .
90.0 % asks for help in the purchase of clothing 87.7 % have difficulty in choosing / using clothing 64.3 % believe the confusion of colors as the biggest problem 73.2 % have felt embarrassed 41.5 % have difficulty at the level of social integration
TH CLOTHES & COLORADD The adoption of the ColorADD code has to do with the TH Clothes social concern . We believe that with this new tool we help to greatly improve the day by day life of millions of people . We see the code as an innovative and effective tool that provides a more inclusive character , allowing about 350 million people a better interpretation of our colours . With this step , we broke another barrier and allow everyone a correct interpretation of 90 % of the information communicated today , as well as a more assertive choice of colours from our range .