Test Drive | Page 5

INDUSTRY Lifestyle Commerce In the last decade, Smartphones and Tablets have become the primary devices for massive media consumption. Market growth is influenced by the emergence of hardware, software, content providers, and business models. However, accessories and battery technologies have been to slow to match consumers’ thirst for wanting to be always-on and connected. CUSTOMER PAINS The more mobile devices are used continuously, the more performance is expected. In addition to voice, text, and emails, other battery depletion activi ѥ