TEN Magazine February 2019 FEBRUARY TEN 2019 NEWSLETTER | Page 8

TROPHIES & AWARDS EFX Works on IWC Giant Award EFX have an array of specialist manufacturing kit and a wealth of skills. From time to time, the production team enjoy applying their expertise to something out of the ordinary. So, when an old giant of a friend turned up for a makeover and some TLC, they were happy to oblige. A few years ago, Special EFX was commissioned to produce three mega-sized replica trophies for the International Wine Challenge, to adorn their judging areas and Having enjoyed its makeover, the 2m tall main staged event. One stands 2m tall and award is now looking once again pristine two others measure a “mere” 1.5m in height. and dazzling. The giant-format IWC logos The largest also weighs in at over 90kgs! The will feature this year at the IWC’s Oval three giant trophies reflect the design of the warehouses, where thousands of bottles of coveted IWC mirror-finished winners’ wine are judged, at trophies, which EFX the exclusive IWC Melanie Osborne, Sales Director at has bespoke- Awards Dinner, held Special EFX explains: manufactured for at the Grosvenor the event since For annual award events that have house Hotel, Park 2007. an iconic trophy design, creating a Lane, each July, and Melanie Osborne, mega replica structure is a striking then sent to the Sales Director at way to empower the brand identity IWC’s subsequent Special EFX on the night and EFX is able to event held each year explains: “For produce these from the original annual award events in Spain. CAD trophy designs. that have an iconic The three IWC giant trophy design, awards were manufactured from a creating a mega replica structure is a striking combination of rigid and flexible MDF and way to empower the brand identity on the clad in a mirror-finished acrylic, printed with night and EFX is able to produce these from the original CAD trophy designs”. the IWC logo. As with the metal trophies, each of the mega-sized versions were constructed as three components, ring, text and angled plinth, and precision-cut on a CNC driven router. The final, assembled logos are mounted on castors. The International Wine Challenge is in its 36th year and regarded by many as the world’s finest wine competition. The 2019 event commenced late last year and will culminate 9 July 2019 at the exclusive IWC 2019 Awards Dinner. Telephone: [phone] Email: [email protected] Visit: www.awardefx.co.uk 8 FEBRUARY 2019 twitter / facebook / instagram: @trophexlive