Mid-range Portable Speakers to Drive the Global Wireless Audio Devices Market
Simplicity, portability and convenience are the three key factors that drive consumers to switch to a
wireless lifestyle by purchasing devices sold in the wireless audio devices market. In addition to
this, improving Internet infrastructure has allowed streaming services to become popular across
both developed and emerging markets. Approximately a fifth of Twitter users have received
portable speakers as a gift and half of those surveyed on Facebook said that they preferred to buy
cost-effective portable speakers. All these factors portray a bright future for the wireless audio
devices market that has been studied by Persistence Market Research in a new report titled
‘Wireless Audio Devices Market: Global Industry Analysis 2012 – 2016 and Forecast 2017 – 2025’.
The wireless audio devices market is on track to be worth more than US$ 25 Bn by the end of 2025
and grow at a CAGR of 8.5% from 2017-2025.
North America Most Attractive Region in the Wireless Audio Devices Market
It is hardly surprising that North America accounted for a third of the wireless audio devices market
in 2016 and this is anticipated to drop only marginally by the end of the forecast period. The region
has several factors in its favor such as high disposable income, widespread Internet connectivity,
and a population that is quicker to adopt the latest gadgets and gizmos. Audio and video streaming
services have become extremely popular here and it is only a matter of time before these services
outpace traditional content delivery formats. The North America wireless audio devices market is
likely to exceed US$ 7 Bn by end 2025 and represents an incremental dollar opportunity of more
than US$ 3 Bn during the eight-year study period.
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Bluetooth Technology Dominates the Wireless Audio Devices Market
The proliferation of Bluetooth technology in smartphones, tablets, and laptops has come to the
notice of key players in the wireless audio devices market. The Bluetooth segment dominates the
wireless audio devices market with a market share estimated to touch 70% by 2025 end and it is
unlikely to cede this commanding position to the Wi-Fi segment anytime soon. The Bluetooth
segment is expected to record the highest segmental CAGR of 8.8% for the period 2017-2025.
Focus on Organized Retail and E-commerce in the Wireless Audio Devices Market
While organized retail is currently the largest distribution channel in the wireless audio devices
market, e-commerce should become much more important in the days ahead. A Y-o-Y growth rate
that is always in excess of 8% throughout the duration of the forecast period makes e-commerce a
particularly enticing distribution channel in the wireless audio devices market and it is projected to
push past US$ 8.3 Bn by end 2025.
Portable Speakers Popular in the Wireless Audio Devices Market
Manufacturers are experimenting with various colors, sizes, features, and technologies in the
wireless audio devices market and they have invested heavily in the portable speakers product type
segment because of sustained consumer demand for this product. A high Y-o-Y growth rate is
predicted to make this segment account for a market share of approximately 46% of the wireless
audio devices market at the end of the study period.
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