Technology Updates Bluetooth Beacon and iBeacon Market

Bluetooth Beacon and iBeacon Market in Asia Pacific to Grow at a Higher Pace; North
America to Lead the Global Market in the Coming Years
Understanding several aspects of the global Bluetooth beacon and iBeacon market, Persistence
Market Research has presented a well-structured analysis on several trends, challenges,
opportunities, restraints and drivers impacting the growth of the global market in its recent
publication “Bluetooth Beacon and iBeacon Market: Global Industry Analysis (2012-2016) and
Forecast (2017-2025)”. These aspects are studied across key regions of North America, Europe,
Asia Pacific, Latin America and Middle East and Africa to get a realistic picture of the entire
market. The exhaustive research study on global Bluetooth beacon and iBeacon market also covers
detailed competitive scenario which can be used to gain insights to achieve competitive edge. An in-
depth market segmentation helps to assess the value and volume projections of all segments for a
period of eight years from 2017 to 2025.
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Global Bluetooth Beacon and iBeacon Market: Dynamics
The global Bluetooth beacon and iBeacon market is influenced by several aspects such as
implementation of beacons in retail stores to engage customers, consistent growth in smartphone
technology, emergence of smart home automation, growing adoption of RTLS, increasing use of
beacons in the hospitality sector, rising use of beacons in the industrial sector to enhance security
measures, development of virtual beacons, growing penetration of internet, contactless payments
and mobile marketing and increasing use of beacons in fleet management. These aspects have
pushed the growth pace of the Bluetooth beacon and iBeacon market to a large extent. There are
certain factors that can pose a challenge to the growth of the global market. Aspects such as
problems associated with Bluetooth and less awareness are posing hindrances to the growth of the
global market.
Global Bluetooth Beacon and iBeacon Market: Forecast Highlights
The global Bluetooth beacon and iBeacon market is projected to grow at an enormous rate to reflect
a CAGR of 91.4% throughout the forecast period to reach an estimation of more than US$ 37 Bn by
the end of the assessment year (2025) from a valuation of about US$ 200 Mn in 2017.
Global Bluetooth Beacon and iBeacon Market: Segmental Highlights
The global Bluetooth beacon and iBeacon market is segmented by technology (iBeacon, eddystone
and others), by end user (retail and non-retail) and by region (North America, Latin America,
Europe, Asia Pacific and Middle East and Africa).
By region, the North America region is expected to be the largest region for Bluetooth and
iBeacons. The market for Bluetooth and iBeacons in this region is anticipated to grow at a high
90.6% CAGR to reach a huge estimation that exceeds US$ 14 Bn by 2025. Asia Pacific Bluetooth
beacon and iBeacon market is projected to grow at a high CAGR of 95.4 % during the period of
forecast
By technology, the iBeacon segment is expected to be highly lucrative and is estimated to reach a
value exceeding US$ 26 Bn by the end of 2025. The eddystone segment is projected to grow at the
highest pace to reflect a CAGR of 93% throughout the period of assessment