Techlandia September 2017 - Page 41

Techlandia 39 “The talent pool here seems to be filled with smart, creative and hard-working individuals who aren’t afraid to try something new, something unique or something less traditional,” Nester said. Nester attributes much of Portland’s tech boom to the city’s willingness to support businesses of every stripe. “There is no Portland business too weird or unique to succeed,” Nester said. “This accepting environment helps attract entrepreneurs, creative thinkers and all sorts of talented individuals to our city.” “ to the role or just getting started in tech,” Nester explained. “At Ruby, we’ve taken a strategic look at the talent needs across our technology departments and make efforts whenever possible to promote from within or pivot a role to be more entry-level to attract a wider range of candidates. This has helped us both diversify our team and grow it at the demanding rate required.” Nester believes that “this diversity will garner new, fresh ideas and perspectives evolving many of the traditional practices and theories in today’s tech sector.” At Ruby, we’ve taken a strategic look at the talent needs across our technology departments and make efforts whenever possible to promote from within or pivot a role to be more entry-level to attract a wider range of candidates. This has helped us both diversify our team and grow it at the demanding rate required.” Unlike aggressive Silicon Valley types, she argues, Oregonians are free to pursue their passions and apply tech solutions in unique ways. “Oregon is a place where technology is being put to use transforming and evolving hundreds of industries.” Nester said Ruby also has worked to create more opportunities for entry-level workers. “A natural tendency when hiring is to look for people with considerable experience who can ‘hit the ground running,’ which tends to exclude people who are newer So far, the strategy is working; big things are happening at Ruby Receptionists. The team has rebuilt its developmental operations to accommodate its rapid growth and is redesigning internal software tools that will enhance the wow-worthy service it’s already known for. “We’re in the initial design stages, and the insights that  have come out of our research and usability studies have led to some really interesting concepts,” Nester said. “The redesign will have an incredibly positive impact on our ability to scale and deliver even greater efficiencies as a part of our product offerings and service.”