TREASURE VALLEY Resources The Seller's Edge | Page 9

REAL ESTATE MYTHS

“ DISCOUNT ” BROKERS CAN DO AN ADEQUATE JOB SELLING REAL ESTATE
A complete marketing campaign is an invaluable component in the process of getting the most money for your home . Promotional costs such as photos , feature sheets , MLS fees , direct mail postcards , yard signs and websites are paid for by the Hughes Real Estate Group .
Things to Consider :
• Will a discount broker offer a complete marketing campaign ?
• Does the discount broker have the expertise to personally guide you through the home sale and offer process ?
SELECT THE REALTOR WHO SAYS HE / SHE CAN GET YOU THE HIGHEST PRICE
An overpriced home minimizes offers , lowers agent response , limits qualified buyers , lowers showings , limits financing , wastes advertising dollars and in the long run will net less for the seller . Instead , you should insist on a well-researched market analysis to determine the realistic amount your home will bear in today ’ s market and price it accordingly . Always select your Realtor based on credentials , not on the price they quote .
HUGHES REAL ESTATE GROUP SELLS A LOT OF REAL ESTATE ; I PROBABLY WON ’ T GET MUCH ATTENTION PAID TO MY LISTING
We may have a number of clients , but we have a whole team working on all aspects of marketing and selling your property . Your home will receive the specialized attention it deserves !
In order to sell in this market , a home must :
• Show exceptionally well
• Be exposed to the marketplace , primarily promoted through the real estate network
• Be priced competitively with the market at all times
Consistency is the key . Based on years of experience and hundreds of successful transactions , we have developed a marketing system that works . We realize the stress involved in relocating and we are constantly striving to make this process as efficient as possible .
AN ORIGINAL PUBLICATION | HUGHES REAL ESTATE GROUP OF SILVERCREEK REALTY GROUP | 9