Give a Gift Card with every Purchase
A great promotion is a free gift card with any purchase people usually see a 25% increase of new clients and new sales.
Run a holiday-focused email campaign.
At the end of the day, email marketing is still the highest converting channel for most business's. A email drip campaign with the theme “12 Deals of Christmas” is a great strategy.
Offer a Gift with each purchase
You could offer a small gift with all purchases for the holidays and the promotion went from Black Friday through Christmas Eve.
Pay attention to holiday keywords
One of the things that you should pay attention to during the holiday season is keyword research. Some business owners will target the same exact keywords each and every holiday season. As a result, they wonder why their sales are down. While every business will always have their main, core keywords, it’s critical to take advantage of seasonal searches.
One of the best ways to do this is by utilizing Google Trends to figure out new keywords that can really jump start holiday campaigns. If you’re able to associate core keywords with trending terms, you will likely be able to capture some new website traffic.
One of the best ways to do this is by utilizing Google Trends to figure out new keywords that can really jump start holiday campaigns. If you’re able to associate core keywords with trending terms, you will likely be able to capture some new website traffic.
Each holiday season, we notice a great amount of search queries dealing with winter storms, blizzards, ice storms, power outages, and disaster recovery. With that seasonal knowledge, we’re able to mold marketing campaigns around it.