Another big hit drama , Daejanggeum , aired in July 2003 . Based on a true story in the 16th century , this drama told the story of an orphan girl named Janggeum , who overcame her low social class to eventually become the king ’ s chief physician . In addition to its fascinating plot , Daejanggeum featured beautiful Hanbok ( traditional Korean dress ), Hanok ( house ) and the strong Korean belief that foods are medicine . Daejanggeum became very popular all over Asia , including China and Japan , shortly after its release ; outside of Asia , its title was Jewel in the Palace . It has been aired in over 60 countries all over the world including USA , Australia , India , Israel , Jordan , Peru , Colombia and Kenya .
In the popular Britisch Blog
Daejanggeum
In the Japanese magazine
4.2 Leap-off of K-Wave : K-movies and Novels
Korean movie ’ s domestic market share is more than 50 %, much higher than in other countries . Two major currents prevail in mainstream Korean cinema today : the Korean-style blockbuster and the so-called “ well-made ” film . The first big blockbuster , Shiri ( 1999 ), about the unlikely love between two spies from South and North Korea , was so popular that it was followed by a sequel in 2000 called Joint Security Area ( 2000 ).
Talented directors and good plotlines have helped well-made Korean films achieve global recognition . One example is Old Boy , which was seen by more than 3 million people in Korea . Chan-wook Park , the director , received grand prix honors at the 57th Cannes Film Festival . Additionally , many foreign companies are re-making Korean movies because of their wellstructured plotlines .
Kyung-sook Shin ’ s novel Please Look After Mom , which sold over one million copies in Korea , has been published in 22 countries . The book , called A Raw Tribute to the Mysteries of
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