TALENTS MAGAZINE Issue No. 2 | Page 16

tial clients and partners can go to learn more about who you are and what you ’ re about . Nearly every product has a website . Modeling is no different , because you are the product .
Aspiring models and talents may be wary of digital predators or use the “ social media has too much of a bad rap ”, but when weighting the pros against the cons , I ’ d argue that the positives far outweight the negatives . Even having a Facebook or Instagram page allows you to share information with a growing network of followers and to meet new connections you would otherwise be physically limited in meeting face to face .
Having a web presence also provides a platform for talent and models to showcase their best works and greatly increases the exposure they would otherwise receive going on foot . So , if you ’ re seriously considering a career in the fashion or entertainment world you should think twice about foregoing a free platform that has placed many an average “ Jane ” and “ Joe ” in the social spotlight ( i . e . First CoverBoy ), landing them millions of dollars in endorsement deals . All starting right from their very own bedrooms , with little to no experience .
Some might be afraid of the learning curve , but just like any new job or undertaking the need to keep up with the times should be seen as a challege to make yourself more marketable .
MODEL KNOWLEDGE
Another important aspect that many aspiring models tend to overlook is knowledge of the fashion industry . Hopefuls are so caught up in the fame and glitter of what could-be instead of focusing on the now and what should-be , which is treating a modeling career as a job . It takes a lot of time and hard effort to achieve the level of glitz and glam we all see on TV and your chances of sailing a smooth course will be greatly enhanced when you take the time to study your craft .
Every aspiring model should study and know a list of their favorite designers or current role model models , and photographers they can reference as a source of inspiration in honing their craft . You never know who you might end up rubbing elbows with at a nice soiree , so it ’ s important to at least seem knowledgeable about something that could show industry insiders that you have some knowledge . You just might impress the right person who will be interested in working with you .
There are several books , tv shows , and online resources that provide a wealth of knowledge on the industry . You may not have to memorize every single one of them , but you should be able to mention the name of a few favorites at the drop of a stiletto ( or hat ).
16 CREATIVE ARTIST MAGAZINE