Ruthie Youngman
Love Your Bling®
Jewelry
I am a Licensed Clinical Social worker that
has worked in the mental health field for
many years. After teaching my patients
various crafts as a way to cope with stress
and anxiety, I personally became addicted
to beading. Co-workers started asking for
specific themes like tea-cup jewelry, or custom bridal sets and my
hobby quickly turned into a business. I have been able to grow it from a small
Etsy shop into a stand-alone ecommerce site.
“Rose gold has been my favorite trend in jewelry. The metal is
feminine and classic, and pairs well with all skin tones.”
What’s the hardest part about running your own business?
It is a constant challenge to balance work and home
life. When you run a home-based business boundaries
get blurred, and you find yourself working until 3am, or
answering customer questions while on vacation. I try to
keep everything organized but it doesn’t always work out.
How has your personal approach shaped your business?
I have always made customer service my number one
priority. I follow the golden rule in that I treat my customers,
as I would expect to be treated. That has translated into
positive relationships and return customers as well as a consistent five-star Etsy rating.
What goals do you have in store for the future of your business?
My goal is to work towards merging my background in mental health with inspiring
women to highlight that which makes them unique, to build
their confidence and self esteem, thus empowering them to
“Love Your Bling.”
Are there any moments that stand out for you over the
years?
These days it is exciting to see yourself in print, so having
had my designs published in two national craft magazines
has been a highlight for me.
LoveYourBling.com
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