NEWS FROM
THE
Wor ld Taekwondo Reveals New
Br and and Logo at Wor ld
Taekwondo Championships
Som e of t h e New Br an ded
Logos
M UJU, Kor ea (Ju n e 23, 2017) ? Wor ld
Taekw ondo w as officially launched as its new
br and and logo w er e r evealed at the Gener al
Assem bly that w as held a day befor e the fir st
day
of
the
23r d
Wor ld
Taekw ondo
Cham pionships in M uju, Kor ea.
Wor ld Taekw ondo r eplaces the Wor ld
Taekw ondo Feder ation as the nam e of the
global feder ation and r eflects its com m itm ent
to evolving and adapting to r em ain r elevant
w ith today?s m oder n audiences. Wor ld
Taekw ondo encapsulates the feder ation?s
values of inclusiveness, univer sality and
excellence w hile r eiter ating its position as the
undisputed leader of the global taekw ondo
m ovem ent.
The new Wor ld Taekw ondo logo, r etains the
?kicking athlete? design that w as the ?T? in the
?W TF? as a link to the feder ation?s gr eat
her itage. The ?kicking athlete? is color ed in the
five colour s of the Olym pic r ings against a
w hite backgr ound to signify the feder ation?s
position as the leader of Olym pic taekw ondo
and to sym bolise the globality of the spor t.
Wor ld Taekw ondo Pr esident said:
?Today is an important moment in the history of
our great federation. Since 1973, we have been
known as the World Taekwondo Federation.
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Over the following 44 years we have grown
taekwondo into the global sport it is today with
208 member national federations worldwide; we
have led taekwondo to the Olympic Games and
in 2020 will have the honour of seeing
taekwondo at both the Olympic and Paralympic
Games; and we have reinforced our federation?s
positon as a global leader in taking taekwondo
beyond sport
and into the field of
humanitarianism."
?But we know that in such a competitive world,
we must always evolve and adapt to stay
relevant and appeal to young and modern
audiences. In the digital age, the acronym of our
federation has developed negative connotations
unrelated to our organization and so it was
im portant that we rebranded to better engage
with our fans. World Taekwondo is distinctive
and simple to understand and reinforces the
global nature of our sport. Our vison is
taekwondo for all and as World Taekwondo we
are confident we can build on our success to
date and achieve that vision.?
After its official r ollout at the 23r d Wor ld
Taekw ondo Cham pionships in M uju in 2017,
the new br and w ill be incor por ated in all
official com m unications, m ar keting m ater ials
and br anded m er chandise.