Sydney Office Update January Leasing Magazine | Page 5

SYDNEY OFFICE UPDATE | 2 Michelle Kluz is the founder of The Barre Project, a new barre-based workout option in the CBD with classes running throughout the day. We chatted with Michelle, the former global CEO of Diva and the former CEO of Pure Barre, North America’s largest barre studio chain, about what makes The Barre Project different in this space. W H AT ’ S T H E S C I E N C E B E H I N D BARRE AND WHY DOES IT WORK WELL FOR WOMEN? W H AT ’ S T H E D I F F E R E N C E B E T W E E N THE BARRE PROJECT AND OTHER BARRE CLASSES OUT THERE? A good barre program is possibly the most effective way to get results fast. We fuse bodyweight exercises with principles from Pilates, yoga, strength training, and High Intensity Interval Training (HIIT). Barre derives its name from the barre used in some exercises, but the workout is not dance - the barre is just another tool in our arsenal. Our technique builds long, lean, sculpted muscles while burning fat at the same time. The best part is that it’s low impact on your body, but seriously high impact in results! Our technique is exclusive to our studio and we don’t waste a minute. Our program is designed for maximum efficacy. Every class is different, and when you add in our trademark LED lighting (designed to help you get into the zone), fresh beats (every part of class is musically driven), small class sizes and highly trained instructors, you get a workout and experience like no other. HOW LONG UNTIL WOMEN SEE R E S U LT S A N D H O W M A N Y C L A S S E S S H O U L D I AT T E N D E AC H W E E K TO S E E R E S U LT S ? It depends on other factors in your life (like diet and activity patterns), but most people start feeling stronger and seeing results in as few as 4-6 workouts when ta ken within a two week period. If barre is your main physical activity, you can achieve incredible results with 2-4 classes each week. If barre is a complement to another activity, a couple times a week may be enough. The great thing about barre is that it’s low impact on the joints, so you can come every day and not overdo it - but it’s also the kind of exercise that you can always challenge yourself to dig deeper. It’s impossible to plateau. W H AT ’ S YO U R H I S TO RY W I T H P U R E BA R R E I N T H E S TAT E S ? I’m the former CEO of Pure Barre, helping to grow that into a successful 450+ studio chain, but left that role and am so excited to be back in Australia. At The Barre Project, we’ve innovated on the technique and experience, and I’m proud that we have our own unique identity and a workout that is truly best-in-class. I am a strong personal believer in its effectiveness - it’s my main cross-training activity (I’m a competitive distance runner) and it’s helped me avoid injury and shave seven minutes off my half marathon time due to the leg and core strength I’ve gotten from barre. H O W D O I G E T I N V O LV E D ? We have an amazing offer of a complimentary class, simply email [email protected] or use the promo code “TRIALCLASS” on our website. The Offer is valid through January 2018 at both our 122 Castlereagh and 55 York Street studios. its a terrific introduction to all of our offerings. HE AD O N OVE R TO O UR WE BS I TE : WWW.T HEBA R R EPROJ ECT.CO M. AU TO S I G N UP.