Sydney Office Update January Leasing Magazine | Page 5
SYDNEY OFFICE UPDATE | 2
Michelle Kluz is the founder of The Barre Project, a new barre-based workout option
in the CBD with classes running throughout the day. We chatted with Michelle, the
former global CEO of Diva and the former CEO of Pure Barre, North America’s largest
barre studio chain, about what makes The Barre Project different in this space.
W H AT ’ S T H E S C I E N C E B E H I N D
BARRE AND WHY DOES IT WORK
WELL FOR WOMEN? W H AT ’ S T H E D I F F E R E N C E B E T W E E N
THE BARRE PROJECT AND OTHER
BARRE CLASSES OUT THERE?
A good barre program is possibly the most effective
way to get results fast. We fuse bodyweight
exercises with principles from Pilates, yoga, strength
training, and High Intensity Interval Training (HIIT).
Barre derives its name from the barre used in some
exercises, but the workout is not dance - the barre is
just another tool in our arsenal. Our technique builds
long, lean, sculpted muscles while burning fat at the
same time. The best part is that it’s low impact on your
body, but seriously high impact in results! Our technique is exclusive to our studio and we don’t
waste a minute. Our program is designed for maximum
efficacy. Every class is different, and when you add in
our trademark LED lighting (designed to help you get
into the zone), fresh beats (every part of class is musically
driven), small class sizes and highly trained instructors,
you get a workout and experience like no other.
HOW LONG UNTIL WOMEN SEE
R E S U LT S A N D H O W M A N Y C L A S S E S
S H O U L D I AT T E N D E AC H W E E K TO
S E E R E S U LT S ?
It depends on other factors in your life (like diet
and activity patterns), but most people start feeling
stronger and seeing results in as few as 4-6 workouts
when ta ken within a two week period. If barre is your
main physical activity, you can achieve incredible
results with 2-4 classes each week. If barre is a
complement to another activity, a couple times a week
may be enough. The great thing about barre is that it’s
low impact on the joints, so you can come every day
and not overdo it - but it’s also the kind of exercise
that you can always challenge yourself to dig deeper.
It’s impossible to plateau.
W H AT ’ S YO U R H I S TO RY W I T H P U R E
BA R R E I N T H E S TAT E S ?
I’m the former CEO of Pure Barre, helping to grow
that into a successful 450+ studio chain, but left that
role and am so excited to be back in Australia. At
The Barre Project, we’ve innovated on the technique
and experience, and I’m proud that we have our
own unique identity and a workout that is truly
best-in-class. I am a strong personal believer in its
effectiveness - it’s my main cross-training activity
(I’m a competitive distance runner) and it’s helped
me avoid injury and shave seven minutes off my half
marathon time due to the leg and core strength I’ve
gotten from barre.
H O W D O I G E T I N V O LV E D ?
We have an amazing offer of a complimentary class,
simply email [email protected] or use the
promo code “TRIALCLASS” on our website. The
Offer is valid through January 2018 at both our 122
Castlereagh and 55 York Street studios. its a terrific
introduction to all of our offerings.
HE AD O N OVE R TO O UR WE BS I TE :
WWW.T HEBA R R EPROJ ECT.CO M. AU
TO S I G N UP.