Announcement
From the Editor
The first year of Swing the Fly has certainly been a learning experience. We are not professional publishers, editors, or writers, but have learned a great deal about the business side of running an online magazine. We are fisherman first, who enjoy sharing our passion with like-minded people. Learning how to make a magazine has been a big challenge, we’ve made our share of mistakes, but hopefully the readers have enjoyed what we’ve come up with as much as we have loved building it.
Our goal with Swing the Fly has always been to share our passion, and the passions of our readers, many of whom have submitted great works themselves, through written word, exceptional photography, or both. It was our hope that we could cover the costs of running the magazine and supporting the people who have worked so hard with only advertising revenue, while keeping the magazine free to our readers.
Unfortunately, the goal of covering our costs with advertising revenue has proven to be unsustainable. To continue to provide the best possible content in each and every issue, we have made a tough decision to ask you, the reader, to help support Swing the Fly. Rather than locking down the magazine with passwords and formal subscription service, we have decided to ask for a “Subscription Pledge” from our supporters which we hope is fair and beneficial to everyone.
The money you pledge will be used to pay the admin costs of running an online magazine such as magazine software and website costs, paying contributors to the magazine for the great content they provide, and to support the team's efforts to make Swing the Fly the best magazine it can be.
What does this mean? If you love Swing the Fly and want to support it and help it continue to grow, we are asking for a financial pledge. Pledge what you can, pledge what you see fit. On the last page of this