Swatch Charts The Demi Paper Chart 2019

10 reasons you will love The Demi! Introducing The Demi, a perfect fusion of shine, condition and coverage from Paul Mitchell ® Professional Hair Color. u Color without the commitment, so guests can change it up every time they visit your salon. u Incredible vibrancy—guests won't believe it's demi-permanent. u Quick and easy to use. u Simple application with no mess. u Transforms dull, drab natural color. CREATE EVERY SHADE OF GORGEOUS u Tones lightened hair brilliantly. u Adds rich shine. u Refines hair texture, leaving locks smooth and silky. u Beautiful gray blending with an opaque finish. u Adds shine and vibrancy when using Clear as a top coat, especially for reds. Benefits Exceptional Shine The Demi conditions hair while it colors, providing incredibly rich results with exceptional shine. Gentle Conditioning Formula Deposit-only, no-ammonia vegan color is exceedingly gentle and offers outstanding condition. Perfect Gel Consistency Liquid color mixes to a perfect gel consistency that’s ideal for both bottle and brush application. Let Paul Mitchell Professional Hair Color help you create every shade of gorgeous. We offer a wide range of professional products to help increase salon revenues and keep color in the salon, where it belongs. ® Long-Lasting Rich, vibrant color lasts 4 to 6 weeks. Intermixable Shades BUTTERCREAM BLONDE: The Demi 10BV (10/08) 2 oz. (60 g/ml) + Paul Mitchell ® Processing Liquid 2 oz. (60 g/ml) Including Clear for unlimited customization and more varied shade options with depth and/or translucency. service opportunities When it comes to your color business, blondes are a very big deal. Whether the blonde is cool and dusty, platinum or golden, Paul Mitchell ® provides a cohesive collection of products to address every blonde texture and tone. From generating service revenues at the Color Bar℠ to caring for and maintaining blonde locks in the Take Home℠ area, let us be your partner in the business of blonding and help blondes have more fun in your salon. Printed in the U.S.A. (TDPSC19) top coat Offer every guest a Color Bar℠ upgrade with a Clear top coat, perfect even for color-shy clients. The shine and long-lasting condition will keep them coming back for more. refresh Bring dull, weary ends back to life with conditioning color that sets just the right tone. correct With an array of easy-to-formulate shades, your color correction business just got faster, shinier, and more predictable! blend gray More and more guests are requesting gray blending services. The Demi provides discreet coverage and shine that clients will love. tone & refine Grow your blonde business with add-on refining services using The Demi. Choose from a custom palette of everything from natural and beautiful to unique and trend-setting! European vegan color that offers performance and reliability. Want more? Visit for free educational support, and follow us @PaulMitchellUS for color inspiration. 10% TOTAL POST-CONSUMER CONTENT For more details on these and other Paul Mitchell Professional products, log on to LAVENDER: The Demi Lavender 1 oz. (30 g/ml) + Paul Mitchell ® Processing Liquid 1 oz. (30 g/ml)