10 reasons you will love The Demi!
Introducing The Demi, a perfect
fusion of shine, condition and
coverage from Paul Mitchell ®
Professional Hair Color.
u Color without the commitment, so guests can change it up
every time they visit your salon.
u Incredible vibrancy—guests won't believe it's demi-permanent.
u Quick and easy to use.
u Simple application with no mess.
u Transforms dull, drab natural color.
CREATE EVERY SHADE OF
GORGEOUS
u Tones lightened hair brilliantly.
u Adds rich shine.
u Refines hair texture, leaving locks smooth and silky.
u Beautiful gray blending with an opaque finish.
u Adds shine and vibrancy when using Clear as a top coat,
especially for reds.
Benefits
Exceptional Shine
The Demi conditions hair while it colors, providing incredibly rich results with exceptional shine.
Gentle Conditioning Formula
Deposit-only, no-ammonia vegan color is exceedingly gentle and offers outstanding condition.
Perfect Gel Consistency
Liquid color mixes to a perfect gel consistency that’s ideal for both bottle and brush application.
Let Paul Mitchell Professional Hair Color help you create every shade of gorgeous. We offer a wide range
of professional products to help increase salon revenues and keep color in the salon, where it belongs.
®
Long-Lasting
Rich, vibrant color lasts 4 to 6 weeks.
Intermixable Shades
BUTTERCREAM BLONDE:
The Demi 10BV (10/08) 2 oz. (60 g/ml) +
Paul Mitchell ® Processing Liquid 2 oz. (60 g/ml)
Including Clear for unlimited customization and more varied shade options with depth and/or translucency.
service opportunities
When it comes to your color business, blondes are a very big deal.
Whether the blonde is cool and dusty, platinum or golden, Paul Mitchell ®
provides a cohesive collection of products to address every blonde texture
and tone. From generating service revenues at the Color Bar℠ to caring for
and maintaining blonde locks in the Take Home℠ area, let us be your partner
in the business of blonding and help blondes have more fun in your salon.
Printed in the U.S.A. (TDPSC19)
top coat Offer every guest a Color Bar℠ upgrade with a Clear top coat, perfect even for color-shy clients.
The shine and long-lasting condition will keep them coming back for more.
refresh Bring dull, weary ends back to life with conditioning color that sets just the right tone.
correct With an array of easy-to-formulate shades, your color correction business just got faster, shinier,
and more predictable!
blend gray More and more guests are requesting gray blending services. The Demi provides discreet coverage
and shine that clients will love.
tone &
refine Grow your blonde business with add-on refining services using The Demi. Choose from a custom palette
of everything from natural and beautiful to unique and trend-setting!
European vegan color that offers performance and reliability.
Want more? Visit paulmitchellpro.com for free
educational support, and follow us @PaulMitchellUS
for color inspiration.
10% TOTAL POST-CONSUMER CONTENT
For more details on these and other Paul Mitchell Professional products, log on to paulmitchellpro.com.
LAVENDER:
The Demi Lavender 1 oz. (30 g/ml) +
Paul Mitchell ® Processing Liquid 1 oz. (30 g/ml)