WEET-BIX
SURFGROMS
LAUNCHES INTO SEASON SEVEN
WITH RIP CURL ON-BOARD
PLAY
VIDEO
K
ids across the country are raring to get stuck into learning the art of surfing after the Weet-Bix SurfGroms
officially launched into a seventh season in late August with an exciting new major support partner in Rip Curl
on board.
The program continues to strengthen moving into the
new season, with Rip Curl coming on board for three years
and every child signing up to receive a great Rip Curl
merchandise pack including a Rip Curl backpack, towel and
Weet-Bix SurfGroms rash shirt, and a Global Surf Industries
softboard guide.
"At Rip Curl we understand that surfing is the most fun a
kid can have, bringing that to the next generation of surfers
through the SurfGroms program is something we're stoked to
be involved with. With that in mind, grommets are probably
the most important surfers in the world and catching a wave is
a great way to start the journey," said Neil Ridgway - Rip Curl
Marketing Chairman.
Since Weet-Bix SurfGroms was launched in October 2011,
more than 60,000 Australian children have experienced the
028 | Issue 16 // Winter 2017
thrill of surfing for the first time, and registrations for the latest
programs are now open, just in time for summer.
Alex Garas- Weet-Bix Senior Brand Manager said “Weet-
Bix has always been about helping Aussies stay healthy, so
we are proud to support the Weet-Bix Surfgroms program
which seeks to actively promote and support the health and
wellbeing for kids aged 5-12 years old through the enjoyment
of surfing. Aussie kids are Weet-Bix SurfGrom Kids.”
Weet-Bix SurfGroms offers youngsters aged 5-12 years old
an opportunity to learn to surf while developing strong ocean
awareness and beach safety skills at a very influential period
in their lives, that they will enjoy and embrace for a lifetime.
Coinciding with the season six launch is a new Weet-
Bix SurfGroms website, designed specifically to making
becoming a Weet-Bix SurfGrom and surfer for life, easy.