Surface World May 2018 Surface World May 2018 - Page 20

customers, we continue to demonstrate our commitment to offering a revolutionary generation of Colors & Effects pigments that meet the requirements of the automotive coatings industry.” BASF announced today a pioneering stir-in pigment for automotive coatings, that provides enhanced color depth, flop, and sparkle. eXpand!™ Red (EH 3427), marketed under the Colors & Effects brand, is the first pigment to result from the strategic partnership between BASF and Landa Labs that was established last year. “We are excited to introduce the first pigment in our eXpand!™ line,” said Paul Verhoeven, eXpand!™ business leader at BASF. “By bringing this technology to our The blue-shade red pigment features both high transparency and high tinting strength for unique, more intensive shades with lower scattering. Compatible with modern automotive coating systems, eXpand!™ Red is the first of its kind suitable for outdoor applications. The small particle sized stir-in pigment is easily dispersible and cuts the time involved in the production process as opposed to conventional milling methods; this lowers costs significantly. Other pigments include Lumina® Royal Exterior Dragon Gold EH 0907 (S2823D), a brilliant greenish-golden, semitransparent effect pigment. It extends the color space potential for high chroma shades in automotive OEM / refinish, aerospace, building & construction, powder coatings and consumer electronics applications. The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, print ͵ѥ́ɥձɔ)ɭ̸()Օ䁕ɕɕɥɥа Me)́مѥɽѠ)ȁȁѽ́ȁ)]̸ٔ]Ё̸)Ё Mݔɕє䁙ȁх)ɔ]Ս)ݥѠ٥ɽхɽѕѥͽ)ɕͥ丁Qɔѡ԰)啕́ѡ Mɽݽɬ)ɥѥѼѡՍ́ȁѽ)ɱ䁅͕ѽ́Ёٕ䁍չ)ѡݽɱ=ȁљ́ɝ镐Ѽ)͕ٔ ̰Aəɵ)AɽՍ̰չѥ5ѕɥ̀Mѥ̰)ɥձɅMѥ́≠ M)Ʌѕ́ͅ иԁܸ) M͡ɕ́ɔɅѡѽ)፡́ɅЀ L1 )iɥ L