Surface World February 2019 SW_Feb_2019_LR | Page 20

INDUSTRY NEWS
Market Study:
Paints & Coatings – World (3rd edition)
They are more than their
appearance: Paints and
coatings are more and more
often equipped with anti-
bacterial properties when
they are used in hospitals
and doctor’s surgeries; they
help to inhibit the spread of
dangerous germs. “Facade
coatings can also be more
than just colorful”, explains
Oliver Kutsch, CEO of the
market research company
Ceresana. “Some of them
use the lotus effect and
clean themselves. Other
coatings protect materials,
for example, against rust or
provide thermal insulation.”
Ceresana analyzed the
global market for paints and
coatings already for the third
time: About 42 million tonnes
were sold in 2017.
Construction Industry
is the Major Consumer
Currently, almost half of all paints and
coatings consumed in 2017 were utilized
in the construction industry. This market is
mainly supported by the rising demand for
living space in densely populated countries
but also by major projects in infrastructure
and commercial construction. In addition
to traditional interior and house paints, the
construction sector is increasingly processing
innovative products that have various uses.
In the case of paints and coatings for
industrial products, such as vehicles, sales
are strongly dependent on macroeconomic
developments. Market researchers at
Ceresana expect demand for paints and
coatings in this segment to continue to
increase in the upcoming eight years.
The region Asia-Pacific is likely to further
expand its leading position on the world
market. Already today, more than 50%
of revenues are generated in this region.
The second largest consumer of paints
and coatings in 2017 was North America.
Acrylic Paints are the
Largest Submarket
The current market report also analyzes
demand for individual product types: ranging
from paints and coatings based on acrylics,
vinyls, alkyd, epoxy, and polyurethane up
to polyester and paints and coatings based
on other products. Acrylic paints were by
far the most used type in 2017. Vinyl paints
followed. Demand for acrylic paints was
highest in Asia-Pacific and North America,
followed by Western Europe and South
America. Coatings based on acrylic resins
are very often used in the construction
industry: As wall or facade paints,
acrylic resins are highly resistant to light
and weather and remain breathable.
In combination with water-repellent silicone
resins, they are used for exterior facades.
Further applications include wood, plastic
or metal coatings.
Environmentally Friendly
Water-Based Paints
Gain Momentum
Water-based and solvent-based paints
and coatings dominate the market. Powder
coatings only account for a small share of
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FEBRUARY 2019
the market for paints and coatings. Water-
based coatings are used for wood, plastics,
leather, and textile coatings. Moreover,
environmentally friendly water coatings are
frequently used as machine and automotive
paints. The lower VOC levels of water-based
coating systems and, in some applications,
the possibility to be recycled are a great
advantage. These and other advantages
will help water-based paints and coatings
to account for the highest average growth
rate of the upcoming eight years.
The Study in Brief:
Chapter 1 provides a description and
analysis of the global paints and coatings
market, including forecasts up to 2025:
The development of revenues, demand,
and production is analyzed for each region
of the world. Furthermore, demand is
split by applications, product types, and
technologies. Regional markets for paints
and coatings are analyzed in detail:
data and influential factors on applications
in construction, transportation, wood
processing, industry products as well as other
applications. In addition, demand for paints
and coatings – split by the types acrylics,
vinyl, alkyd, epoxy, polyurethane, polyester,
other polymers, and other products –
is examined.
Chapter 2 offers a detailed analysis of 16
countries: demand, export, import, output,
and turnover. In addition, these countries are
also analyzed regarding application areas.
Market data on demand volume per country
is split by the individual paint types and
technologies: waterborne, solventborne,
powder coatings, and others.
Chapter 3 offers a useful directory of the
113 most important producers of paints
and coatings, clearly arranged according
to contact details, revenues, profit, product
range, production sites, and profile summary.
The companies mentioned include: 3M
Company, Akzo Nobel N.V., Altana AG,
Asian Paints Ltd., Axalta Coating Systems
Ltd., H.B. Fuller Co., Kansai Paint Co., Ltd.,
KCC Corporation, Knauf Gips KG,
Lonza Group Ltd., Nippon Paint Co., Ltd.,
PPG Industries, RPM International Inc.,
Sherwin-Williams Company, Sika AG.
https://www.ceresana.com/en/market-
studies/industry/paints-coatings-world/
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