Surface & Panel Q4 2017 - Page 62

� CONTINUED FROM PAGE 60 fashion industry worldwide for 30 years. Under the leadership of our vice president marketing decor, Sébastien Alainé, we present these new trend collections personally to our customers worldwide. This unique approach has a significant value when considering that future color orientations and trends in the interior decoration market are typically the kind of information requested by the HPL and TFL manufacturers. It helps them to anticipate the future color market needs, and it supports their own design strategy. Today, our marketing team is focused on presenting TRENDS17/18, our latest trend color forecast for the HPL and TFL markets. This forecast regroups 42 colors organized into four harmonious and complementary color universes. Mix:   When talking about colored decor paper, we should also mention our new collection called “100% Color.” This innovative paper grade has been developed especially for the production of HPL interior compact laminates used in furnishing applications such as countertops, tabletops, worktops, backsplashes, shelves and doors. The single basis weight is 200 g/m 2 , and it is available in 18 different colors that clearly provide more choices for designers and end users. Using a 200 g/m 2 paper in the production of compact laminates offers the advantage of a reduced number of sheets to achieve the same thickness compared to a thinner paper and at the same time reduces the handling time for the customer. All papers in these 18 colors have the same basis weight and technical specification. This leads to standardized processing at our customers facility, resulting in higher production efficiency and lower cost. Q. What’s the situation with digital printing papers? Mix:  Digital printing papers are currently still a niche market and are generally still in the development stage. However, the future clearly belongs to this segment. At present, the produced quantity of digitally printed surfaces in Europe is estimated at 30 million square meters. The same trend will also come to the North American market, and we can expect a similar market volume development. Digital printing technology brings clear advantages to the decor industry, including more flexibility in design, production and workflow, minimum preliminary set-up times, just-in-time delivery, and minimal storage costs for paper rolls. Today, individualized customer-oriented solutions dominate the market. Printers are still going their own way by modifying normal base paper to avoid being forced to keep two versions of each color in stock. HPL producers and impregnators need a ready-made solution that can satisfy both. Various producers in the market— including ourselves—are in the preliminary stages, but we have not yet found the ideal solution. Currently, we only serve the market with our M-JET-NC paper specifically designed for digital printing based on UV-based inks. Without opacity or color, it is a translucent 45 g/m 2 decor paper very suitable for the dry lamination process and provides the best final print rendering for HPL and CPL applications