Sure Travel Journey Vol 4.3 Winter 2018 | Page 15

VIRGIN ATLANTIC UNVEILS THREE NEW WAYS TO FLY
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VIRGIN ATLANTIC UNVEILS THREE NEW WAYS TO FLY

Recognising that one size doesn ’ t fit all , in March 2018 Virgin Atlantic introduced ‘ economy delight , ‘ economy classic ’ and ‘ economy light ’ tickets . The three new ways to fly allow customers to choose the product that suits their budget and travel style – but never compromise on inclusive food and drink , unrivalled service , and inflight entertainment . Economy delight offers the leading economy product of any UK airline - customers get to enjoy a seat with 34-inch legroom , priority check in and boarding , as well as advanced seat assignment . Economy classic now offers free seat assignment – providing extra reassurance for families and groups that they can sit together . The new economy light ticket will always offer Virgin Atlantic ’ s lowest fare - making long haul travel affordable and accessible for millennials and customers jetting off on city breaks who do not need checked-in luggage .
Craig Kreeger , Chief Executive of Virgin Atlantic , said : “ We always want flying with Virgin Atlantic to be more special than other airlines , and we ’ ll never compromise on excellent
service , industry leading food and drink and cutting edge inflight entertainment . Regardless of which economy ticket our customers are travelling on , they ’ ll be able to enjoy all this onboard .”
Investing in additional economy delight seats : At a time when most airlines are packing seats onto planes , Virgin Atlantic is investing in extra leg room . The airline is retrofitting its fleet to provide up to 36 economy delight seats on every flight – offering customers an even comfier journey with spacious 34-inch legroom . Serving up the best economy meals in the sky : All customers travelling in economy will continue to enjoy a three course meal plus complimentary drinks and snacks – with a focus on supporting independent suppliers . More personalised service at the airport : For the first time Virgin Atlantic is introducing automated bag drop at London airports , freeing up employees to provide a more personalised service where customers need it most . Four kiosks will open at London Gatwick , followed by a further 18 kiosks at London Heathrow from the European winter in 2018 .