Every now and then we
are fortunate enough
to meet up with some
of the most amazing
designers, models and
entrepreneurs in the
South African Fashion
industry.
But being a fashion designer in South Africa
is not always as easy and as glamorous as it
sounds. So what does it take?
‘It is a very competitive business which takes
hard work, creativity, great skills, excellent
workmanship and many nights without any
sleep.’
Yihan describes his personal style as modThat being said, it is a rare find to come across ern-classic with edge.
an individual who not only has a keen eye for
fashion trends but is also no stranger to pushing ‘My designs are funky modern classic with an
the boundaries of design.
edge. Guys must feel strong, manly and confident and ladies should feel feminine and desirYihan Brönn does just that. He captures emo- able.’
tions in design and this has made him one of the
most sought after designers in our industry.
Because he only designs Haute Couture he has
to assemble a new pattern for ever design and
client.
‘Everything started as a young boy
on a farm in Limpopo. I always had
a love for fashion. I designed my
standard 3 teacher’s wedding dress
and knew since then that’s what I
wanted to do,’ says the acclaimed
designer who recently dressed
celebs for the Afrikaans Is Groot
music production. ‘I always knew
fashion was the oxygen of my life
without which I couldn’t breathe.’
‘I tend to work with fabric that will bring my designs to life.’
During the recent Afrikaans is Groot extravaganza that drew a 80 000 crowd, Yihan designed
and manufactured 70 men’s outfits for the likes
of Bobby van Jaarsveld, Steve Hofmeyr, Bok van
Blerk, Theuns Jordaan, Jannie Moolman, Arno
Jordaan, Jak de Priester, Jay and Ivan Botha.
‘I believe that quality and style sets my work
apart.’