Supermodels SA December 2014 Issue 40 | Page 20

Fashion STYL The New Way A new social shopping app is taking New York by storm and international shopaholics can now also get in on the action! STYLAGA is the hottest new social shopping mobile app that lets users post, share, discover, and shop new styles to define their look! Available in the Apple App Store, the Android store and on GooglePlay, users can snap their style and share the hottest new trends with everyone! STYLAGA is already working with top brands like Nordstrom, Hurley, Lacoste, Donna Karan, Blue Fly, House of Holland, FARAH, and more! In New York, the partnership between STYLAGA and Runway the Real Way creates a groundbreaking concept where a fashion show and social mobile ecommerce become one. Runway the Real Way is a weekly fashion show hosted at the Yotel Hotel and created by renowned fashionista and entrepreneur, Catherine Schuller and Errickson Wilcox. Attendees are able to buy the garments seen on the models as the show happens by simply using their phones.