8.4(c) upholds similar obligations, affirming a lawyer cannot “engage
in conduct involving dishonesty, fraud, deceit, or misrepresentation
that reflects adversely on the lawyer’s fitness as a lawyer.”
The public often relies on online ratings and reviews when
determining whether to hire an attorney. Deceptive advertising in
the legal profession is especially dangerous because the public lacks
sophistication in legal services:
Misstatement that might be overlooked or deemed unimportant
in other adverting may be found quite inappropriate in legal
advertising. For example, advertising claims as t