by pitching them stories that are either unrelated to what they write or not interesting enough to be truly newsworthy.
Q. If you were to design the perfect team of 4 people to help you run this company, what characteristics would those four people have?
A. First, I would look for professional people. The lack of professionalism in the fashion industry absolutely floors me. For example, I've been to many events at which people take "fashionably late" to a whole new level, even the hosts! Of course, everyone runs late once in a while, so I would expect my people to let me know when that happens. In this era of email, social media, texting, and calling, there's NO reason whatsoever to not let me know when you're running late, and it's amazing how many people can't seem to grasp this simple concept. They must live the Golden Rule. Whether you're "just" an intern or a CEO of a Fortune 500 company, you are still a person and should treat others around you as you would want them to treat you. Period. Although I know it sounds naive, just think how many of the world's problems would be solved if we all followed this one simple rule. Quite a few, right?!
Finally, they would have to know what makes them so special, of course!
Q. What is your background? Education, Work Experience?
A. I grew up in Rhode Island, which is "an hour and a world away" from Boston. I was a music major right out of high school and decided to pursue my esthetics (skincare and beauty) license instead when I realized that a music career wasn't for me. After a few years, I realized that I wanted to finish my degree and transferred from community college in RI to Emerson in Boston. I graduated in 2012 and got married a month later in a Renaissance-themed ceremony (my husband's only requirement was that I not make him wear tights)!
For the last 10 years, I've worked full-time and later part-time at Sephora, first opening the Providence, RI, store and later transferring to Cambridge, MA. I actually just resigned last month and I'm still getting used to being completely self-employed. It's exciting, scary, and empowering all at the same time.
Q. Can you provide me with a description of your business?
A. I’m not sure if you want me to include my services here since I already said that MFPR is the first in the US to specialize in the plus industry?
For the last 10 years, I've worked full-time and later part-time at Sephora, first opening the Providence, RI, store and later transferring to Cambridge, MA. I actually just resigned last month and I'm still getting used to being completely self-employed. It's exciting, scary, and empowering all at the same time.
Q. Can you provide me with a description of your business?
A. I’m not sure if you want me to include my services here since I already said that MFPR is the first in the US to specialize in the plus industry?
Q. How long have you been in business? In this business?
A. I’ve been doing PR for about three years now, first as a side job and later as a full-time, official company.
Q. What type of business form do you have, sole proprietorship, partnership, corporation?
A. Right now it is a sole proprietorship.
Q. What are the advantages of this form of business ownership?
A. I’m the boss! I call the shots and can decide which clients to take on, which events to go to, and how to run every aspect of the business.
Q. How did you get the background and skills necessary to run this type of business?
A. My marketing degree definitely helped, of course, and I am always looking for workshops and courses I can take to improve myself and expand my knowledge. It's so, so crucial to keep growing and learning because there are constantly new trends, technology, and options that I need to stay abreast of to keep my competitive edge. I think every business owner should do this and you'd be amazed at how many of these resources are free or very inexpensive. I was even able to find a lawyer who does pro bono work for women entrepreneurs!
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