Emma
Queen of Fashion PR
Emma Medeiros started the first for public relation firm for the plus size community in the US. She stepped out in faith to run her firm full time and dedicated about being the best out there. She is the boss and setting the bar for all public relation firms.
Q. How do you define success as a business owner?
A. Such a simple yet hugely complicated question and, of course, everyone has a different answer. For me, "success" means that I am financially stable, have a reputation as an honest, respectable businesswoman, and, of course, that I help my clients achieve their definition of "success"!
Q. What are your goals for yourself and the company over the next 3-5 years?
A. My personal and professional goals actually overlap; I hope to be living in NYC since, as much as I love Boston, there's simply no better place than NYC to be in the fashion industry, especially the plus size fashion industry. The opportunities for growth are endless and it just happens to be my favorite city, too. Plus, my husband wants to break into the organ business (the musical instrument, not the body parts) and there's a lot more opportunity there for that as well. He has supported me and encouraged me to reach for every dream of mine and it's only fair that I return the favor!
husband wants to break into the organ business (the musical instrument, not the body parts) and there's a lot more opportunity there for that as well. He has supported me and encouraged me to reach for every dream of mine and it's only fair that I return the favor!
Q. What is the single most critical talent you possess in your role as a business owner?
A. I always ask the question "What makes you so special?" when interviewing a potential new client. One of my college professors told us about a job interview he went on for which he was prepared to answer the typical interview questions about strengths, weaknesses, etc. Instead, the interviewer sat him down and asked him one simple question "What makes you so special?" (By the way, he didn't censor!) Needless to say, my professor was totally taken aback and spluttered while he tried to come up with an answer. The interviewer then thanked him for coming in and asked him to leave. End of interview! While this brutal and unexpected experience shook his confidence to the core, it also drove home to him, and to us, how important it is to differentiate yourself from your competition. This is especially crucial in the plus size industry since it is growing by leaps and bounds. Growth = competition! This also comes in handy when pitching my clients to the press. Members of the press get hundreds of emails every day and simply don't have time to read more than a small percentage of them. I don't waste their time by pitching them stories that are either
unrelated to what they write or not interesting enough to be truly newsworthy.
Business 116
photography:
Jayme Aronson of JLA
http://jlaphotography.com