Style to the Aisle Magazine Spring/Summer 2015 - Page 74

BRIDAL BOUTIQUE SPOTLIGHT LOOKBOOK 74 STYLE TO THE AISLE TOWANNA BURTHEY With so many choices, what makes BellaChic Luxe the place to find “The Dress”? The personalized service brides receive at BellaChic Luxe is what makes it the go-to destination to find “the Dress.” Every bride is afforded the unique opportunity of having the owner or one of our knowledgeable consultants assist them in a ultra-private setting. Our standard is to allow just one bride and her guests in the boutique at any given time. This allows our bride to receive our undivided attention for an unparalleled experience in a non-pressured environment. We are committed to ensuring that her gown-buying process is a first class experience. There is no charge for this exclusive service. It is completely complimentary as is our mimosa bar which is always a welcomed bonus feature. What should a bride do to prepare for her bridal appointment? To prepare for an appointment at our boutique, we suggest arriving 10 minutes before your scheduled appointment. This time is used by to get to know more about our brides. It also allows us to discuss your vision in-depth. We only ask that our brides keep an openmind and have fun. Everything else falls into place. Having photographs of designs are generally very helpful in determining which direction we pursue as well. What is a trunk show and why is it beneficial? A trunk shows is the perfect opportunity for a bride to experience a designers full collection. Most boutiques will carry a select number of sample gowns. However, in a trunk show you have many more options in which to choose from. For that reason, it is very beneficial as there may be silhouettes and designs that are not typically available. Inviting the mother-in-law to the bridal appointment: yes or no? Inviting your soon-to-be mother in law can be a wonderful idea. So we are #teamMIL. If a bride feels that she will benefit from her opinion in a positive way, we highly recommend it. The more, the merrier! I found “the one”! Now what? Finding “the one” is definitely a momentous occasion. After you’ve found the one, you will want to place your order. Our gowns take anywhere from 5-8 months to be delivered so we highly recommend doing so as early as possible. Once the gown arrives from our manufacturer, we will call you immediately to come in for your 1st fitting. There is nothing more for you to do at this point other than tackle your wedding planning to-do list! How do you handle a bride, who has no idea what she wants in a wedding dress? We love working with brides who know exactly what they are looking for in terms of dress. However, the unsure bride holds a special place in our heart. We generally start out by looking through the showroom to identify styles that suit her personal style. We also pull a few that she would have never selected for herself because, you just never know. Encouraging our brides to keep an open mind and have fun with the pro- cess is our single most effective approach. What advice would you give a newly engaged bride about how to begin her gown selection jourey? Wedding gown shopping can seem overwhelming due to the myriad of options. We advise newly engaged brides to start slow by perusing bridal magazines and Pinterest. Most often, the time of year and even the venue will narrow the choices on what will work best. For example, sheaths and simple A-lines lend themselves beautifully to a beach wedding. Of course, the next step is to secure an appointment with a reputable boutique for a fitting. Who should a bride bring with her when she comes to her brial appointment? We tend to see all size bridal entourages during a scheduled appointment. Since our boutique is exclusively private, we have no restriction on size. However, we do highly recommend inviting people who will give you positive constructive feedback. It’s also a great idea to have those who will make the experience a fun one. We all know who those p eople are in our lives. SPRING/SUMMER 2015 75