THE
POWER OF
music management
An interview with Herman “The Kidd” Watson,
manager for the legendary rap artist Rappin 4-Tay
SM: I hear you are about to go on tour right
now with the legendary Rappin 4-Tay. Can
you give us the 4-1-1 on that?
HW: Yes, I am on tour right now! We just
started this new tour with Rappin’ 4-Tay.
Right now I got a bit of a break until it
starts. My next thing I will be in Vegas on
the 20th, I got a movie with Matt Damon,
The Bourne Identity movie. Me and a couple
of friends we did Straight Outta Compton
last year. This year we’re going to do that
and plus the Tunnel Vision film. I got 4-Tay’s
music on there, you know and I helped get
Spice 1’s music on there. I will be attending
the VIP movie premiere with G-Eazy and
the concert.
SM: It sounds like you have a lot of different
projects that you are working on. What is
your actual job title?
HW: You know I don’t know anymore. I
came in as an artist. I’ve been with 4-Tay
since I was very young. I am 25 now. We
met when I was like 11. So I came in as an
artist in 2012 or 2013; and around that
time I took over managing 4-Tay and doing
all these big events like Coachella. We
got to see the Tupac hologram; we were
practically on stage when that was shown.
There’s many things that we have done
since we started collaborating. But now
this year I will be releasing my own music.
I have a new single with Snoop Dogg, G.
Battles, my group The Intercepterz and
4-Tay. We will be dropping that right before
the Grammys. We will be attending the
Grammys again this year on the 15th of
February. And I have shows all in between
all of this. We are over flooded with
bookings. Last year I couldn’t even record.
I had an EP with rest in peace Ikey Owen’s,
he’s the grammy-winning keyboardist of The
Mars Volta. He played with Jack White and
The White Stripes. He was on tour with them
when he passed. He gave me 12 beats. So
now I intend to put that out and give money
to his family. I have been making music for
a long time. I came in with a group. Shout
out to The Intercepterz. We came in as a
group and we all have individual fanbases.
Sometimes if 4-Tay can’t perform or if
something happens, we go up there and do
what we do.
SM: How many stage names do you have?
Do you go by The Kidd?
HW: Everyone knows me as Herm. I go
by “The Kidd” too. I have many different
names. Suga Free named me “Skateboard
Herm.” 4-Tay calls me “The Kidd”. I guess
everyone calls me “The Kidd” (laughing)
SM: Being an artist and managing Rappin’
4-Tay, do you also act as a manager for
yourself?
HW: Yeah, I think I have always managed
myself. Even when 4-Tay was not doing too
much, we were still doing a lot! So I thought,
“if we add 4-Tay’s name to this, this could be
something that benefits both of us.” And that’s
kind of what happened! We did Rock the
Bells, we did Paid Dues, we did Coachella.
We did EDC. I did way too many shows. I just
took a break from doing my own stuff and
hyped up 4-Tay. I made it about 4-Tay and his
career just blossomed really well. We have a
comic book, we have a new studio album. We
have features that are crazy right now for his
new album. His relationship with Drake and
all that happened. In regards to “The Playaz
Club.” I threw a mansion party with him. We
basically brought back “The Playaz Club”.
We did that in Beverly Hills and I had just
about everyone there, from The Row Doggs
to Yukmouth to Mike Tyson. It was nice to see
all the homies just repping the place. It was
really cool. That’s how I started the year off.
SM: I recently went on theplayazclub.com
and I saw the promo for your upcoming
mansion party you are throwing again. Is
this going to be an annual bash?
HW: If you go to www.theplayazclub.
com you will see that we have re-vamped
4-Tay’s “Playaz Club” and made it into a
membership. You can sign up, become a
member and you get to come to my parties
exclusively. Or, on one of the other cool
things that I do; like this new G-Eazy movie,
the Cannabis Cup with Wiz Khalifa or what
have you. I take a couple members with me,
and show them a really good time. They get
to hang with me for a day. It all goes back
to my show. I have a show coming out on
Netflix its called “A Day in The Life.” The
Row Doggs filmed it. Shout out to them.
They will be releasing it soon. First it will
come out on the internet, and then it will be
on Hulu and then streaming on Netflix. We’ll
see how it goes.
SM: Oh my! I had no idea that you had all
of these other projects going on. To me, it
seemed like first and foremost you are the
manager for 4-Tay.
HW: He’s had many managers. The thing
is, me and him are like family. We have
chemistry so it’s not all about business. It’s
really