STUDENT VOICE Student Voice SPRING SUMMER 2017 - Page 43

This means that we’re able to be on social media 24/7 as we’re able to schedule posts to go out over the weekend. That’s a big thing too, because our analytics show that our audiences use Facebook, for example, mostly in the evenings. So we need to think how can we reach them. We have identified Facebook as needing a lot more ‘fun’ content. We don’t want to bombard existing students with “apply for this course now”, although it is important to make them aware of their options. So there will be tweaks made to how we advertise courses on social media. courses - skills that might not necessarily be obvious from the course description. How to do Cardiopulmonary Resuscitation (CPR) was the first one we did, where a student performed CPR on a dummy. Now she did that in one take, so she’s picked that up on her course. We hope that when someone is scrolling on their phone they’ll want to stop at these short videos. We launched Instagram last summer and that’s an entirely Winning the two different platform. "We’ve started to use awards - for best It’s more of a one-minute #HowToAC vi performance deos on Facebook lifestyle social and Instagram to show on Twitter off the skills media platform. that students learn in and LinkedIn their courses" You get a feel for -reinforced a company that we’re through the photographs they share. doing the right things. It was a surprise So we feel that if you land on Ayrshire to receive the awards, we didn't apply College’s Instagram, we want to show off for them. It was so nice to be noticed what it’s like to be a student at Ayrshire because we do post a lot of, what we feel is, College. That’s the overall theme behind it. worthwhile content. You’ll see students smiling, laughing, and We’re always looking to do more. I think having fun. it’s better to measure engagement than the There aren’t many colleges on Instagram but I number of people following you. It’s about feel we should definitely be using it. having conversations with We’ve started to use one-minute people, getting them to #HowToAC videos on Facebook and Instagram remember your name and to show off the skills that students learn in their your brand. THE STUDENT VOICE SPRING/SUMMER 2017 43