STRIVE July 2017 | Page 5

Contents Cover Story Investing in Engagement By Erica Kemp Credit Union 1 Increasing collaboration, connectivity and relation- ship building. PAGE 20 The Trouble with ERM By Erin Sedor Black Fox Strategy Lessons in achieving effective Enterprise Risk Management. PAGE 28 Marketing: Art or Science? By Jeff Lowe SMART Technologies The case for Right-Brain and Left-Brain marketing. PAGE 30 When Moving Forward is Risky New Frontiers By Mary Faulkner A quick look at some ideas and projects making a difference now and in the future. Facing painful solutions to tricky organizational problems. PAGE 34 PAGE 36 July 2017 5