them for advice. It was time for them to fully embrace the 21st
century and get on board with digital marketing.
We started to work with this company in the early stages
of implementing the DEO platform. As
early adopters, their management
was very helpful in letting us
know what was important
to them–sales. Growth
was slow, but steady,
and within a few years
we were able to
outperform their
largest national
competition in
AdWords cam-
paigns and search
engine rankings.
With the increased traffic, we were able to also increase how
many people were contacting them after visiting the site
(conversion rate). In the last half of 2016, they reported that
$500,000 of their sales could be directly contributed to our
DEO efforts. This equated to roughly a 2,700% return on
investment. Needless to say, they are raving fans.
The success of DEO came from many years of
tenacious dedication and reluctance to accept the status quo.
Even after winning the Visionary Marketer of the Year Award
from the American Marketing Association for my innovation,
I wasn’t satisfied. I felt to be truly successful, DEO needed to
prove itself both at a national level and at scale. These two
goals started the second phase of the innovation process –
being more