Strictly Marketing Magazine May/June 2016 | Page 5

This unique update is a new community program that provides top content creators on Google+ recognition and audience. You have to apply to become part of the Google+ Creator program, but if you have lots of talent to share this may be the ideal space for you! Google suggests yor browse the featured Collections page (https://plus.google.com/collections/featured) to explore the breadth and depth of incredible content already on Google+. This program will provide inspiring creators resources and benefits to be even more successful on Google+. With this new focus Google took a step back from a number of their core features. Rather than looking at Google+ as a social network consider it as a platform for marketing, research, connecting and exploring. By using Google+ it is possible to enhance and influence search results for your brand and fans. A+ for bringing back the Google+ About section: One new feature “About” (that was actually part of the original Google+ platform) is back and this is great news, especially if you are interested in marketing and SEO. The About button you will find on your profile page directly next to the Edit Box. This is a SEO dream because you can put hyper links to every web page where people can find you. This includes your blog, articles, online news, Twitter account, Facebook pages, Pinterest, Website. Anyplace tied to you through a URL can be included in your about page. And don’t forget, Google is the center of world search. Cynthia de Lorenzi is an International Motivational and TEDx Women Speaker, Google+ and Social Media Consultant, Futurist, Artist, Photographer, CEO and Chief Instigator Success in the City TV. www.successinthecity.org Strictly Marketing Magazine May/June 2016 5