Top 6 Mistakes Job Seekers Make When Networking
E
veryone knows the adage “It’s not what you
know, but who you know.” Despite this, most
people still seem reluctant to use networking as a
strategy for building relationships, identifying
customers, or finding jobs. When people think about
networking, it often generates feelings of dread. At
the very least, many people view networking as an
unpleasant activity. Western culture encourages
people to be independent, so networking can feel
too much like asking for a handout. However,
networking doesn’t have to be awkward or painful
if you do know how to do it. So, if you find yourself
preferring to go to the dentist instead of making a
new contact, then you are probably doing it wrong.
The following are some mistakes to avoid when
networking:
Appearing unfocused: It is important to have a
clear purpose when approaching potential contacts.
What information are you seeking? Are you looking for advice, information, or actual job leads?
When you are asked the question, “What are you
looking for?” Do you know what to say? Most
people are willing to share information, but they
can become disinterested if you do not know what
you want.
Waiting until you need something: The best time
to start networking is when you are not yet job
searchin g. Asking people for information and advice feels more comfortable than asking outright for
a job. Networking is also about building relationships, so connecting with people and sharing information when you don’t need something creates a
solid foundation. Then when you do find yourself
needing to step up your job search, you can go back
to your established network and let them know
what you need.
Hiding behind technology: While the Internet can
help you identify contacts, and social media and
email can provide convenient ways to communicate, technology should not take the place of faceto-face interactions. Having hundreds of LinkedIn
connections means nothing if you do not take the
time to reach out and ask for conversations. Scheduling phone or Skype conversations and meeting
for coffee or lunch provide opportunities for meaningful dialogue that technology is not able to replicate.
Presenting an unprofessional image: Your image
matters even when you are not interviewing for a
job. Posting unprofessional images on social media, or using inappropriate email addresses and
phone greetings, give the impression that you are
not ready for the professional world of work.
Another turn-off is not dressing appropriately at
conferences, business meetings and other networking events. Even a happy hour social gathering
provides the opportunity to make a valuable connection, so consider what your appearance conveys
about you. Another mistake is to not express gratitude for any information or assistance that is provided to you. Thanks can be expressed through a
follow-up call or email letting them know what you
did and how things turned out for you.
Strictly Marketing Magazine May/June 2016
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