Strictly Marketing Magazine March/April 2016 3 | Page 5

Enhance your relationship and the value you bring to your customer You can’t be on 24/7 and after all a girls got to have her beauty sleep. We all know that without sleep you are cranky, and who wants to work with someone who is cranky? Just think, while you are sleeping your app keeps your doors to your business open 24/7 so your customers suffering from insomnia can shop and mosey through your business as much as they want? Best yet, when they even just think of you all they have to do is tap the app! An app makes it possible to close sales in seconds. Boom, there it is, brand recognition Brand recognition is gold and your app, with the right icon makes your business and brand all the more memorable and recognizable. The more places and ways that people see your brand the greater opportunities you have for being noticed and remembered! Feel the love with customer loyalty Let’s be honest! We live in a world of information overload and unless you want to start wearing a clown nose and jump up and down screaming pick me (if your business is being a clown never mind) it is even more difficult to stand out in the crowd. Your customers will find it easy to find and remember you by having your own app. Cynthia de Lorenzi is an International Motivational and TEDx Women Speaker, Google+ and Social Media Consultant, Futurist, Artist, Photographer, CEO and Chief Instigator Success in the City TV. Visit her site www.successinthecity.org You and me babe, better customer engagement What about customer relations? Again, with a simple tap, you are literally at your customer’s fingertips. They can engage with you and your business in a matter of seconds. Be it tech support, sales support, or customer support, an app says you have your customers’ backs. Adding messaging feature to your app makes you all the more accessible to the people you love, your customers. Stand out in the crowd Timing is everything and mobile apps at the small business level are just starting to catch on so jumping in now can put you miles ahead of the competition. Your customers will be so impressed by how smart and savvy you are! Strictly Marketing Magazine March/April 2016 5