interest. Milos Miladinov delved deeply into digital
photography to be able to use his pictures on social
media. “In this way a name becomes a brand and a
part of practice marketing”, he said.
Patient requirements become more specific
On the basis of information obtained from Instragram,
Facebook & Co., today’s patients visit the dentist with
clear ideas about the treatment that they want. They
know exactly which smile and which material they
are looking for. “These requests require a reversal
process in the planning”, said Dr. Stefan Koubi. “We
begin with the aesthetic design and then look at the
function”.
A digitally produced mock-up provides additional
certainty that the final result will be successful and
fully meet the patient’s expectations. This approach
is also used by Prof. Dr. Petra Gierthmühlen and Prof.
Dr. Irena Sailer, who, at the conference, co-presented
with Vincent Fehmer. A physical try-in model makes
it easier for patients to visualize their prospective
smile. Digitization makes communication easier. This
statement was shared by all speakers equally.
expertise is required for the digital workflow as for
the analogue one. Digitization has changed the tool,
not the solution, or “first learn to walk, then to fly”,
as the