NAMM 2017 BY TONY LEPRE
www . steelnotesmagazine . com
Steel Notes Magazine
NAMM 2017 BY TONY LEPRE
PHOTOS BY RENEE JAHNKE
Hello everyone , it ’ s that time again ; NAMM 2017 .
The NAMM Show is an annual event in the US that its organizers describe as " the world ’ s largest trade-only event for the music products industry ”. It is held every January in Anaheim , California , US at the Anaheim Convention Center , and is one of the two largest music product trade shows in the world .
NAMM is a trade-only business show catering to domestic and international dealers and distributors . The product exhibits are an integral part of the show , allowing the dealers and distributors to see what ' s new , negotiate deals and plan their purchasing for the next 6 to 12 months . Only employees and guests of the exhibiting manufacturers and / or NAMM member retailers and distributors are allowed to attend , along with credentialed members of the press . Exhibitors are allotted a specific number of badges based on the size of their booth . Retail Members are allowed a certain number of badges based on their full-time employees .
Founded in 1901 , " NAMM " stands for the National Association of Music Merchants , although , since its inception , NAMM has evolved from a national retail association into an international association whose members now include commercial companies , distributors , affiliates and manufacturers .
Wednesday I arrived on site and proceeded to see what the lowdown is for the day . In the front lobby they have many manufacturers and retailers offering media day presentations .
These three ( 3 ), stood out for me .
ZYLIA : “ The world ’ s first portable recording studio ”. “ ZYLIA uses state of the art microphone array to capture all sound sources that are present in the 3d audio scene . Multi-track recordings can be easily processed to separate individual instrument tracks ”. On their website , ( www . zylia . co ), they break down every aspect of this device . All of the technical information and specifications are there . They have examples of artists recording with this device , videos of bands playing in a room , and the audio mixes in a format for all to see how this device can separate the frequencies of each instrument , vocal etc . When one researches this product and the company , one will know why I am including them here . This is truly revolutionary audio equipment .
Ultimate Ears : “ Sound Tap ”.( www . ultimateears . com ) “ The Sound Tap plugs in between the house mixer and the wedge monitors on stage , letting you tap the signal for your In-Ears without effecting the stage and house mixes . The wedge keeps getting signal and you take control of the volume on your IEMs . The amazing aspect of the UE “ Sound Tap ”, is that , it is Universal . Any stage , venue , club , or artist can use this . It is easy to power and control your In-Ear Monitors with minimal extra gear , and without bothering the engineer . The
Steel Notes Magazine www . steelnotesmagazine . com
23