CASE
FORMULA 1
STUDY
THE CLIENT BRIEF
F1 was reviewing event security
operations at F1 Grand Prix races and
approached Securitas for guidance
in 2017. To better understand the
world of F1 races and its complex
security requirements, Securitas held a
Corporate Risk Management workshop
with F1’s Senior Management team.
Formula 1, the pinnacle of motorsport, is a showcase for automotive
engineering excellence, design innovation and unrivalled driving skill.
With up to 195,000 fans attending each race, and 1.76 billion watching
live at home, the sport has an estimated global fan base of 506 million.
With a greater focus on marketing, promotion, digital coverage and
social media, owner Liberty Media is bringing F1 to younger and more
diverse audiences. With 18.4 million followers across social media
channels and 53% growth year on year, Formula 1 is the
fastest growing major sport platform on social media.
THREE-YEAR
CORPORATE RISK
MANAGEMENT
CONTRACT AWARDED
RISK ADVISORY REPORT
CREATED FOR F1
SECURITAS ACHIEVE
EXCLUSIVE F1
PARTNER STATUS
After spending the majority of the
2017 season with F1, learning about
their culture and environment, F1
signed a three-year contract for
Securitas to deliver Corporate Risk
Management services globally.
Securitas is just one of a handful of
companies to achieve exclusive F1
partner status.
CORPORATE RISK MANAGEMENT
WORKSHOPS HELD WITH F1
SECURITAS APPROACHED
FOR SECURITY GUIDANCE
SECURITAS IS JUST ONE OF
A HANDFUL OF COMPANIES
TO ACHIEVE EXCLUSIVE F1
PARTNER STATUS