Stay Ahead Stay Ahead Issue 11 Securitas Intelligence Unit - Page 8

CASE FORMULA 1 STUDY THE CLIENT BRIEF F1 was reviewing event security operations at F1 Grand Prix races and approached Securitas for guidance in 2017. To better understand the world of F1 races and its complex security requirements, Securitas held a Corporate Risk Management workshop with F1’s Senior Management team. Formula 1, the pinnacle of motorsport, is a showcase for automotive engineering excellence, design innovation and unrivalled driving skill. With up to 195,000 fans attending each race, and 1.76 billion watching live at home, the sport has an estimated global fan base of 506 million. With a greater focus on marketing, promotion, digital coverage and social media, owner Liberty Media is bringing F1 to younger and more diverse audiences. With 18.4 million followers across social media channels and 53% growth year on year, Formula 1 is the fastest growing major sport platform on social media. THREE-YEAR CORPORATE RISK MANAGEMENT CONTRACT AWARDED RISK ADVISORY REPORT CREATED FOR F1 SECURITAS ACHIEVE EXCLUSIVE F1 PARTNER STATUS After spending the majority of the 2017 season with F1, learning about their culture and environment, F1 signed a three-year contract for Securitas to deliver Corporate Risk Management services globally. Securitas is just one of a handful of companies to achieve exclusive F1 partner status. CORPORATE RISK MANAGEMENT WORKSHOPS HELD WITH F1 SECURITAS APPROACHED FOR SECURITY GUIDANCE SECURITAS IS JUST ONE OF A HANDFUL OF COMPANIES TO ACHIEVE EXCLUSIVE F1 PARTNER STATUS