Valentins Dovguls
Securitas Ireland Digital Marketing, Communications & Social Media Manager
It is difficult to accept a world without the internet and mobile devices for today’s consumers. People now expect
exciting and engaging experiences at the click of a button. With the demand for digital experiences impacting upon
almost every consumer digital marketing has become one of the most sought after fields to expand and grow
business.
What first got you interested in security industry as a What is your philosophy behind digital marketing?
career choice?
With a bit of creativity, a good strategy and proper data
I wanted to get into an industry that challenged me every analysis, the internet is extremely powerful part of our
day and pushed me outside of my comfort zone.
marketing and communications goals. The key to
success is to send the right message to the right a
What has your career path in Securitas been?
udience.
I started my career working for Securitas in early 2007
as retail security officer. Keen to take a challenge my role
within the company changed over the years and by 2018
my portfolio included Retail Sector Supervisor, Microsoft
Criminal Compliance Specialist, Facebook Security
Operations Centre Supervisor, Securitas
Communications Centre operator and Securitas
Operations Manager for retail portfolio.
In July 2018 new opportunity presented itself within
the company and I got promoted to Digital Marketing,
Communications and Social Media Manager for Securitas
Security Services Ireland Limited.
Talk us through your day-to-day tasks…
My role is very varied so there are never two days the
same, which is why I love it!
My main responsibility is to manage Securitas Ireland
internal and external communication campaigns. I work
on implementing an external communication strategy for
Securitas Ireland for corporate and client facing
audiences.
I work on managing and evolving key communication
channels such as Securitas Ireland website and social
media – LinkedIn and Twitter.
What do you love about your profession?
Digital marketing is constantly changing and evolving.
It moves forward in a really fast pace. You have to push
yourself to be innovative, creative and always open to
new ideas – which is what I like the most about my
profession. As well as this it is absolutely great to be part
of fantastic team willing to work hard to achieve common
goals.
How do you stay updated on the latest trends in
Digital Marketing?
I constantly research current digital marketing trends
using both internet and published magazines. I follow
inspiration people on LinkedIn and Instagram and keep a
close eye on our competitors.
Why you recommend to work in Securitas?
Securitas is a global market leader in the industry. It is an
Equal Opportunity Employer that recognises and rewards
people. In Securitas line of work it is the little things that
count. Your sense of integrity, security know-how and
desire to serve make up the core of who Securitas is as
a company. The company recognizes your actions and
offers you opportunities for development and growth.
Any advice to young professionals just starting out
with Securitas Ireland?
Don’t be afraid to ask questions. Learn as much as you
can starting from basics.