Minn . Newspaper Display Ad Network F . A . Q .
How does the program work ?
More than 270 Minnesota newspapers participate in this discount program . With one order , you run a 2-column by 2-inch , 4-inch , or 8-inch ad in each participating newspaper , either statewide or in a selected region ( s ).
How big a discount ?
A statewide 2x2 is valued at $ 14,380 and sold at $ 2,400 , and a statewide 2x4 is worth $ 28,760 and sells for $ 5,000 – both rates are about only 17 % of what it would cost to place the ad in each paper individually . CPMs are only $ 1.89 / m and $ 3.95 / m respectively – the 2x2 program reaches about 5 households per penny . A further discount is available by buying 3 consecutive weeks and the 4th is free ( must be same ad copy ).
Why such a deal ?
Income is split between all the participating newspapers and the Minnesota Newspaper Association ( MNA ), which runs the network . The program is meant for larger advertisers needing to reach a large area , who most newspapers would not have an opportunity to deal with directly .
What limitations are there ?
Only 8 ads per region are allowed each week at this rate . Ads must be paid in advance , and this reserves your position . If the maximum number of ads is exceeded , a waiting list is created .
What are content requirements ?
Advocacy ads must include a disclaimer line indicating who paid for the advertisement . Both MNA and each newspaper reserve the right to reject any advertising as they see fit . Political ads are not accepted .
How do I know my ad will run ?
Historically , the program has a very high run rate , well over 90 %. Although it is impractical to provide proof of each individual publication , MNA will supply a tearsheet from one newspaper and an affidavit for each week an ad runs . MNA does monitor each paper ’ s compliance of running all ads .
Results ?
Of course , ads need good copy and graphic appeal , but most of our customers get very good results . Newspaper readers are the most engaged people in their communities , the best demographic to seek . Newspapers remain the most effective way to reach a broad audience , both in terms of cost and credibility .
How do I get started ?
Just call – Greater Minnesota Communications / Herald Journal is an authorized marketing agent for this program , and we ’ ll get all the details in place for you , including designing your ad if you need . Deadline for placement is early Tuesday mornings for publication the following week .
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Greater Minnesota Commuications / Herald Journal 320-485-2535 or 800-567-8303 • ads @ mn-statewide-ads . com