STARTUP 2 - Page 24

the stage. You get a sense that the dancers are creating a performance especially for you. It’s a really extraordinary experience’.

‘Virtual Reality has the unique quality of changing experiences. Since the introduction of the Gear VR, new experiences have become accessible to the general public’, says Gerben van Walt Meijer, Marketing Manager Mobile of Samsung Nederland. ‘We are really proud to have been able to create this first-ever VR ballet experience together with Dutch National Ballet’.

Anyone with a smartphone can watch the film. To optimise the experience, it is best to use a Samsung Gear VR or a smartphone in combination with a Cardboard. And the experience is completed by using headphones.

Dutch press on Night Fall:

“A key moment in dance history. It feels as if the ballet is laid at your feet like a gift. As a viewer, you are right at the centre. They circle around you, look into your eyes, show you the violin or open the palm of their hand in front of your face. Forget the distance from the stage and forget opera glasses – you’re looking the dancers and musicians in the eye. Just one more step and you could touch the fabric of their tutus. At least, that’s how it feels. Night Fall is one of a series of key moments in dance history, about the relationship between dance and screen”. (de Volkskrant, Annette Embrechts, 30 August 2016)