STARTUP 1 | Page 39

The interpretation of an artwork is not always the result of a coherent set of data and sensible perceptions but more often it is rather a cluster of contradictory and conflicting meanings.

One has to go beyond oneself in order to “see through”, investigate the unsaid and of the invisible communication, of the empty spaces and of the cognitive distances.

Among EFFIMERA’s main goals is that of providing the tools to understand and decipher the collective and voyeuristic dynamics present in the Web. The artists here exhibited master the technological instruments that we unwittingly use when we use a smartphone, a tablet, a webcam or a graphic or editing software installed in any PC.