President’s MESSAGE
The Road Ahead
to say welcome to the new CAA
Manitoba Magazine. Your CAA membership has so much
value in one card, and our mission is to always add to that
value—including improving your member magazine.
I know you already noticed the name change,
but the improvements don’t stop there. The
pages ahead have the same great content you
know and love, with a fresh look, enhanced
member experience and even more features,
helpful tips and expert advice.
Rest assured, as a member-based organization, we look to you to guide our decisions.
This magazine is for you—so naturally, before
making these changes, we asked what kind
of features, old and new, you would like in
your quarterly read. Your feedback was overwhelming and positive: you live, love and trust the CAA
brand, and wanted more articles highlighting real member stories, discounts and ways to save. Most of all, you
wanted a magazine that reflects the CAA brand as a whole
and helps you make the most of your membership.
That’s why we’ve renamed the magazine to better
reflect what it is: a member benefit. In recent years,
we’ve continued to add even more benefits to being a
CAA member, including adding hundreds of rewards
partners, improving our CAA Dollars program, diversifying our insurance services and expanding our merchandise offerings in-store and online. We want you to know
about all of these things, plus all the other value packed
in your membership card.
LET ME BE THE FIRST
4
SPRING 2016
CAA MANITOBA
You’ll also notice that we’ve changed the way the magazine is laid out. We’ve grouped all your member benefits
right at the front of the magazine for you to easily peruse,
before diving into the informative insurance and auto
pieces and tempting travel features.
We’ve also added new content, such as a
Q&A column, so you can get to know our
experienced CAA staff and the contributions
they have made over the years (see page 15),
and a Canadian travel feature in every edition.
Our country holds incredible adventure and
natural beauty from coast to coast, and we’re
pleased to share some of its gems that may
inspire your next great Canadian vacation.
So go ahead: Read CAA Manitoba Magazine
with a cup of coffee on the couch, take it with
you on the plane, or savour it as a daytime diversion during your lunch break at work. And while you explore this
and future issues, keep in mind that we always welcome
your comments.
Enjoy!
Mike Mager
President and CEO,
CAA Manitoba
Tell us
what you
think
Send your thoughts to
[email protected]
so that we can continue to
fine-tune our offerings
(ROAD) DAVE REEDE/ALL CANADA PHOTOS; (MAGER) THOMAS FRICKE
Introducing your new CAA Manitoba Magazine