When a site visitor gets to your page, just one of your test versions is proven to them. And each visitor might find the same variation whenever they return to your page to ensure persistence (we do this using cookies). Dynamic testing works great for testing existing pages and on site elements such as statements, guarantees, images & online video, buy/subscribe buttons, banner advertisements, calls to action even entire blocks of text message. You can test two (and up to six) individual variations of each factor in a test with each variant shown equally across all appointments for faster results. Split URL/Web Page Tests: Split URL / Webpage test is different from the A/B Dynamic testing, as quality variations here are complete web pages. (eg. different URL's) For each test you can add two (and up to six) individual web webpages which will be scored against the other person to determine the best converting. Divided URL testing works great for big changes such as page layouts and new designs, color techniques, offer changes (i. at the. physical or digital version of your product or alternative lead magnets), pricing/payment plans etc.