SPLICED LIFE /
FASHION / THE OhOneOne
Bianca wears Crochet Mini Shorts / R295,
Flocked Eagle Graphic T-shirt / R275, and Statement
Embellished Bomber / R790.
Having Sarah based in London
helps to keep the brand on the
cusp of fashion and trend. But the
essence of what drives the business
is our absolute love and passion for
fashion (yes that rhymes!)
PT: Why the decision to go online
as opposed to a physical store?
We truly believe that
eCommerce is the future for retail in
South Africa. It is steadily growing
and with consumers becoming
more educated about the online
world it is fast becoming the space
to play in. It also ensures that we
can keep our costings low and our
overheads at a minimum. This helps
us provide an affordable service for
our target market who love fashion
as much as we do.
PT: Do you only ship within
South Africa or do you ship
internationally as well?
Currently we only ship within SA
but our next step would definitely
be to reach the SADC region and
service surrounding neighbours.
But yes, at a later stage we aim to
dominate!
PT: How do you source your
clothing/designers?
We import from overseas and
visit a variety of fashion capitals
around the world. For example, one
being South Korea, who are known
for their edgy and bold fashion.
We love how they, as a nation, take
risks and this is exactly the kind of
product we are looking for. Eastern
fashion influences Western fashion
- just think about the city of Tokyo!
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ISSUE 02