Progress — 2014
Page 17
Top brands, award-winning service
leads to record year at Shoeder’s
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BY NEWS-REVIEW STAFF
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Carrying an inventory of top-name
recreational vehicle and marine products that is supported by an experienced sales and service team, Shoeder’s RV, Marine and Sport Center defied a sluggish economy in 2013 with
its biggest year ever.
The recreational giant of the North
Woods posted more than $9.3 million in
sales according to vice president and
general manager Jess Spiegelhoff, who
has been with the company for 14 years.
“We have carefully pursued and selected manufacturers who are leaders in
their industry and the most well respected,” said Spiegelhoff. “The partnerships allow us to carry the most trusted
brands in the industry, products carrying names such as Ranger, Crestliner,
Misty Harbor, Premier, Mercury, Yamaha, Evinrude, Jayco and Keystone.”
Located on Rhinelander’s north side
on Highway 17, Shoeder’s is built
around an experienced, well-trained
staff. Spiegelhoff said the company currently employs more than 25 people
full-time and more than half of the
staff has been with the company more
than 14 years.
The company was founded in 1995
by owners Keith and Sue Shoeder. It is
situated on 40 acres of land on the
shore of Shepherd Lake.
With inventory of more than $4 million, Shoeder’s boasts a large selection
of recreational vehicles (RVs), boats,
snowmobiles, docks and lifts.
A sales staff of five trained employees is ready to assist customers, while
the service department includes eight
experienced employees. A support staff
helps with finance and warranty work.
When it comes to variety, Shoeder’s is
the place to shop. Snowmobiles include
Polaris and Arctic Cat. The boat lines include Crestliner, Ranger, Misty Harbor
Pontoons and Premier Pontoons.
To compliment the boat lines, Shoeder’s carries Mercury, Yamaha and Evinrude motors along with boat trailer
lines of Karavan, Shoreland’r, Trophy
and Triton. The company also carries
Shoremaster docks, lifts and accessories.
The RV lines include Jayco Pinnacle
fifth wheels, Eagle and Eagle Super
Lite travel trailers and fifth wheels,
Jay Feather, Jay Flight, Skylark and
Octane and camping trailers.
The Keystone line consists of Summerland, Passport, Springdale travel
trailers and fifth wheels, Sprinter travel
trailers, Copper Canyon fifth wheels and
the company’s newest line of Outback
travel trailers and Sydney fifth wheels.
The enormous showroom at Shoeder’s RV & Marine on
Rhinelander’s north side shows their diverse offerings, from
Shoeder’s RV, Marine and Sport
Center holds many awards, including
Polaris all-terrain vehicles (ATVs) and
SNOW Century Club Winner seven
years running. They also were named
Smoker Craft Rookie of the Year. They
also received the Mercury CSI award
and is the No. 27 in the country for
Ranger Boats.
The Shoeder’s parts department
has a large selection of clothing and apparel as well as a variety of accessories
and parts. The parts department also
oversees an enormous rental program.
Sales team
Spiegelhoff leads a sales staff that is
ready to help customers select the
proper equipment. He is factorytrained and certified with Jayco, Keystone, Crestliner, Premier, Ranger,
Mercury, Evinrude and Polaris.
Ken Brown has 19 years of experience, along with Jon Koch at 17 years
and Kevin Hake at 14 years. They have
the same training and certification as
Spiegelhoff. The final salesman is Pete
Schoetz.
Shirley Hetrick, business manager,
has been working in the accounting/finance field for 30 years and has been
with Shoeder’s since March 2003.
“I treat my position with Shoeder’s as
snowmobiles to boats from Ranger and Crestliner and RVs
from Jayco and Keystone.
—NEWS-REVIEW PHOTO
if I am part owner,” said Hetrick. “I put
my heart in soul into it, and if there is a
challenge I am going to tackle it head on.
I help clients fulfill their dreams.”
Hetrick said she put together a
group of finance companies and banks
that fit the needs of nearly every client
that walks into her office.
“My clients virtually just show up
on their happy day when they are picking up their boat, travel trailer, snowmobile, etc. It brings me great joy to
see a client literally busting at the
seams with excitement,” said Hetrick.
Spiegelhoff said Shoeder’s is able to
be compete with any dealer in Wisconsin as well as any dealer in the Midwest because they are at the top-volume discount levels and purchase
plans with all of the manufacturers.
“We are willing to receive our products both in and off season, which gives
us a purchasing advantage that we are
able to pass on to the consumer,” he said.
Rental units
Shoeder’s has a large selection of
rental units available throughout the
year, including pop-up campers, travel
trailers, snowmobiles and boats. They
have a designated rental center for
three-season rentals next door in what
was the former Chrysler Center.
They offer six 2014 Misty Harbor
22-foot pontoons with 60hp Mercury’s,
four 2014 Jayco 26 travel trailers, 12
Jayco pop-ups, 10 jet skis, two Crestliner fishing boats, and four Glastron ski
boats with 150-hp motors.
There is a large staff to accommodate
any customers needs, including pick up
and delivery of any boat or camper
where ever they may need to go.
Winter rentals include 30 Arctic Cat
snowmobiles that can be delivered per
request.
Service department
The Shoeder’s service