Find your Expertise
To be the best at what you do, I suggest you find out what you are already good at and master it. Once you master one thing, you can work on others. There is no point in trying to excel at everything all at once. You could end up feeling overwhelmed and not being good at anything. Focus on one thing at a time. For example, when I first started as an esthetician I knew I was good at facials. I loved giving them and would always get great feedback from clients. I took it upon myself to study videos and practice a lot. I also took it upon myself to learn new techniques and spent time studying the product line my spa was using. Soon, clients were requesting me for facials over the senior staff. Finding your expertise will be of great benefit..
Making yourself Known
To get clients and stay busy don't just rely on the spa to provide them for you. There will always be the high and low seasons, so you must put yourself out there. If you are working in a spa and salon talk to clients and tell them all the services you offer. Plant the seed in their mind so that they believe they “need” something done by you. If your spa or salon allows it, you could also give out a free mini service like a hand massage. The more time a client gets to talk to you and knows your personality, the more likely they will come back to see you. Always have your business cards ready to give out. At the end of every service give one to your client. Have them ready even if you are out at a restaurant or grocery store: look for opportunities to talk to people and offer them your card. Another good idea is to make friends with a hairstylist - you can cross-promote each other. It always helps if you have others recommending your talent and services.
Lacey Tierney - Contributor
Lacey is an esthetician with over 10 years experience in the beauty industry. Devoted wife and the mother of two young boys, Lacey runs a home spa business and has a resource website for beauty professionals where she shares video training links, job postings and has recently released an E-book: How To Build A Solid Clientele. In this article, Lacey gives you an inside look at her book by sharing some of her tips.