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attractive place than many to invest, and are at least as important as our flexible labour market. Britain fails to make the most of these advantages. Labour needs to set out the practical steps to do so. We need to make it easy for people to invest in Britain. We should expand Heathrow; no alternative can be delivered fast enough to remedy the problems caused by Heathrow reaching capacity. When I was first elected in 1997, Heathrow was the world’s premier airport. It has slipped to fourth place, serving 50 fewer destinations than France’s Charles de Gaulle airport, and so lacks connectivity to key markets in China. We must protect air quality and set noise limits, but should also enable Heathrow to grow. Heathrow airport We should restore education in creative subjects, which is being destroyed by Gove's ‘Gradgrind’ curriculum. United Kingdom creative industries accounted for 4.5 percent of total British exports, growing by 5 percent annually during 1997-2007, compared to just three percent for the rest of the UK economy. The UK’s creative share of GVA is 5.8 percent compared to France's 2.8 percent and the USA's 3.3 percent, but our competitors are catching up, a cause for concern. 1 “We need to focus mortgage help on new-build properties, which generate jobs, and restrict mortgage help to first time buyers” We need a practical house-building plan. The last Labour government’s housing policy was determined too much by the needs of the North; modernising council housing was welcome all over the country, but insufficient attention was given to building new homes, especially in the South where they are needed. Taxpayers have massively subsidised private landlords through housing benefit. Many properties have been paid for many times over: we built them as council houses, sold them to sitting tenants at a discount, and then they were let on the private market at rents which the taxpayer subsidises. Now if they are sold, they are eligible for a taxpayer mortgage guarantee. It’s time to stop these short-term fixes and to invest in housing 1 http://www.unctad.org/en/docs/ditctab20103_en.pdf revolutionise.it 7