Southern Belle Magazine May 2013, Issue 1 - Page 58

Birmingham See You on the Runway… By Amanda E.H. Pritchard Heidi Elnora, Lifetime’s Project Runway Season 2 contestant turned wedding dress designer, took Tim Gunn’s wisdom to heart. Gunn, known as the “Mr. Miyagi of Fashion,” famously utters three words on the show each week: “Make it work.” Not only has Heidi made it work by taking the bridal couture world by storm, she is blazing trails (and runways) for local designers. As co-creator of Birmingham Fashion Week (BFW), Heidi and her childhood friend Jenna Lee Fleming recently celebrated their third year of the annual event. “We believe in and love our city. We want to give our city what we never had,” Heidi says, beaming with pride. Established in 2011 as a one-night event at historic Rucker Place in the heart of downtown Birmingham, BFW has continued to thrive each year. In just three short years, it has evolved to a weeklong event that unites all forms of fashion under one tent. As the lights fell at this year’s event, the d.j. entranced attendees with tunes like a hypnotic elixir, and with that the magic that is BFW was underway. Recognizing established talent along with fresh faces, the Elnora-Fleming team incorporated a Lifestyle (Mind, Body and Soul) Night to this year’s shows, as well as featured the work of Project Runway All-Stars Season 2 alumnus Joshua McKinley and All-Stars Season 2 winner Anthony Ryan Auld. Showing off their swag with skateboarding and street-wear looks from Faith Skate, models like 16 year old Dewayne Hatchett proved “no one on the corner has swagger like us.” Weekends down South wouldn’t be the same without the designs from State Traditions. Started in 2007, State Traditions highlights individual tastes and lifestyles while celebrating local traditions, which are perfect for Saturdays at the game or just relaxing with friends.